Stand out with your Amazon Brand Store and grow sales.
Brand Stores are accessible within Amazon, allow you to have a custom URL to make it easier for customers to find your page, and are the only real estate on Amazon that will be unique to your brand.
What are the benefits for brands?
The immediate benefit of having a Brand Store is that you have more control over how you present your brand on Amazon, how you can convey your brand story, and how you display products on your page.
More sales on Amazon
Stores that are kept up to date tend to get more sales, which also improves the likelihood of your customers returning for more, increasing average customer value.
According to Amazon, brands that have updated their store within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor. Additionally, stores with three or more pages enjoy 83% higher shopper dwell time and 32% higher attributed sales per visitor.
Ability to promote different inventory
By bringing customers to your Brand Store, you can help them discover more of your products, which may positively impact customers, who are then more likely to come back to your store when they need other products.
Increased external traffic
Having a Brand Store means that if someone searches for your brand on Google, an Amazon listing will often be displayed, which should drive more traffic to your products. This is especially important if you’re a lesser-known brand, as you inherit some of Amazon’s trust in the process.
Leverage Sponsored Brands to promote category range
If you run Sponsored Brand ads for your products, you can use your Brand Store as the landing page for your campaigns. You can also direct them to a sub-page or category if the ad is for a specific item.
The best thing about Brand Stores is that you gain all of these benefits for free, so long as you are a registered brand. The only cost to you is your time and effort to build the store and create your product pages.
How does it work?
Before you can apply to create your store, you’ll need to enrol in Amazon Brand Registry - a necessary process to go through, as it allows you to protect your brand and improve how it’s displayed within Amazon.
Once you’ve done this, you can start setting up your store. To contact the Amazon Brand Registry team regarding enrolment, click here.
Step 1: Create your store
First, create the pages for your brand’s products using the store builder within the advertising console. If you need help, Amazon provides in-depth guidance and instructions on how to do this on their Seller University site, or you can get in touch with one of our content experts.
Step 2: Add media
A big part of selling on Amazon is the media you use to sell your products, and this is especially important if you want your Brand Store to stand out. You should add different images and videos to your individual pages to support your descriptions and sales copy.
Step 3: Submit for approval
Once you’ve set these up, you must submit your Brand Store to Amazon for review. They aim to get this done within 24 hours, and once approved, you can start promoting your store immediately.
Given Amazon Brand Stores are free to use, it can pay huge dividends if you invest the time in building an offering that’s on-brand and can cut through the noise.
Connect with us today if you need help setting up or improving your brand store.